Q Compare and contrast sales promotion campaigns with advertising or public relations campaigns. If assigned measure the effectiveness of a sales promotion program, what internal and external marketing factors would you take into consideration? Please support your answer with attribution linked to the reading assignment in the textbook. You may refer to outside sources to enrich your answer. Respond to at least two of your classmates. If possible, respond to a classmate that has not received a response and avoid responding to posts of your fellow group members. Your responses should be constructive in nature and take the discussion to another level of thought or perspective. Your response must be more than just one or two lines and not a simple statement of agreement to the original post. Start a New Thread
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